Market Sizing
Don’t shoot in the dark – know the market potential and jump the product lifecycle with new features/product extensions or create new white spaces
Our approach to market estimation:
Overall Market
- Desk research on market overview, key players, etc.
- Information from secondary sources aggregated
- Collating available reports online
- Analysis of information
Market Overview
Primary Research phase
- Face to face direct interviews across industries & target groups
- Primary interviews with key market stakeholders
- Coverage of respondents across industries and key cities
- Data validation
- Deriving insights from the information
Information & Market Insights
Output
- Market assessment – overall, by user segments, regions, etc.
- Opportunity landscape
- Competitive scenario
- Usage & purchase practices
- Key business drivers
- Market characteristics
Market size & Market share
USER ROUTE:
Cross check routes for demand estimation:
- Industry experts
- Published reports
- Consultants
- Annual reports
- Stock Exchange data
Players in each industry segment classified based on relevant criteria (size, people, turnover)
Universe of players in each industry segment estimated
Meeting key players, sampling of players across segments and regions to ensure geographic spread
Estimated spend on POI obtained; split by segments
Survey norms extrapolated to relevant universe of players across segments
Aggregated to arrive at the total market
SUPPLIER ROUTE:
Channel route cross checks:
- Secondary sales to the market
- Sales across the region and key states
Other cross checks:
- Industry experts
- Published reports
- Consultants if any
Future market based on:
- Supplier’s forecast
- Segment offtake pattern
- Regulatory scenario and changes if any that impact the market
Suppliers classified as large, medium and small based on size, turnover and other relevant criteria
Universe of such suppliers estimated
Key players met, sampling of players across segments and regions to ensure geographic spread
Total turnover obtained at a supplier, product and segment level
Survey norms extrapolated to relevant universe of Suppliers across regions
Aggregated to arrive at the total market
