Consumer Packaged Goods
In the fast moving world of consumer packaged goods, we help our clients navigate through this competitive industry by integrating information from every step of the consumer journey deploying a range of sophisticated research tools to uncover the drivers of consumer attitudes, preferences and buying behaviour.
We use a combination of research methods to help our clients understand:
What customer segments exist in the market and how can I best target them? Is my brand’s communication impacting the brand adequately? What is the right price for my new brand? How can I charge a premium over the competitors? Which product enhancements can help me differentiate my brand in a commoditized market? What are my brand’s strengths, weaknesses, opportunities & threats vis-a-vis its competitors?
Whether it is concept testing, brand track, pricing or segmentation, or any other aspect of a consumer brand’s success in the market, Syntellect can help you choose the right path for your product.