Practices Areas

Syntellect’s raison d’etre is to facilitate clients answer quintessential brand and marketing questions like:

• Will the new product/variant help increase market share of the brand portfolio? Will the new product/variant be accepted by the consumers in the category?
• Will the new product/variant be accepted by new consumers to the category and help increase the size of the market?
• Is the pricing of the new product/variant right?
• Will the new formulation alienate my core consumer?
• Is the new communication alienating the core consumer base?
• etc.

Our knowledge and expertise also enable us to go beyond the obvious and tackle complex marketing issues like:

• How much can I increase the price of my brand to positively impact the bottom-line with negligible negative impact to the volume share?
• Is there are need gap/white space in the market that my brand can take advantage of through brand extensions?
• Is my brand’s equity in synch with consumers’ perceptions? Who is my target customer?
• etc.

Explore our core Practice Areas below: