• Qualitative

Qualitative research

We offer a bouquet of traditional face-to-face as well as new age online qualitative research solutions, allowing our clients to dig deeper, providing richer insights quicker than ever before.

Syntellect has the capability to conduct the following qualitative research studies:

  • FGD - Focus Group Discussions (F2F/Web)
  • In-depth interviews: IDIs and TDIs (F2F/Telephone/Web)
  • Ethnography (Home/Onsite/In-store)
  • Online Bulletin Boards/Communities/Diaries
  • In Home Use Test (IHUT)
  • Shop Alongs
  • Online blog/Video blog