Pre & Post launch Communication Impact
Don’t leave loose ends – design communications that reverberates with the target
Advertising is one of the expensive investments that a brand needs to make in today’s day & age. Hence it is important for a marketer to understand its efficacy and measure its returns, especially for newly launched products.
Our pre and post launch study can provide answers to vital questions :
- Recall levels – claimed/proven and misattributions – Is XYZ seen as a distinctly separate brand?
- How have the mind measures been impacted by the launch?
- Does the awareness convert adequately to trials, vis-à-vis other brands in the category)?
- Are trialists being retained adequately?
- What was the trend on imagery among various user segments?
- Impact on Brand Equity