Stakeholder satisfaction / Net Promoter Score
Track your loyalty index – increase your long term profitability
Customer bonding and the resultant brand advocacy (recommendation) is the key to the success of all the top brands.
Customers get bonded to a brand on the basis of the attitudes and image that they develop about the brand/company.
This brand image is in turn cultivated by the regular transactions (interactions) that the customer has with the brand.
Company staff (and in some cases even outsourced third party personnel) are responsible for each interaction with the customer.
Positive experiences with these day-to-day interactions are vital in creating that sense of bonding with the brand and ensuring customer retention.
Path to customer bonding