• Concept Evaluation

Concept Test

Opportunity Identification: Measuring the relevance, appeal & sales potential

  • Our concept testing methodology combines the analytical power of quantitative research and the diagnostic power of qualitative research.
  • Integration of the two is throughout the process, from instrument design to data collection to analysis.
  • It goes beyond go / no-go decision and provides actionable insights, by identifying the areas for improvement.

concept evalluation



The Framework

framwork evalution