When “push comes to shove” the auto industry showed that they were no laggards in adopting new technologies like hybrid/electric cars, self-navigation cars, recycling kinetic energy to charge auto batteries, etc. that is currently redefining the entire auto industry as we have never seen before.
The ever shortening product life cycle has led to severe stress on R&D and manufacturing, to be able to roll products off the assembly line ahead of competition.
Syntellect can help understand the ever changing customer need landscape to help you spot the trends in the market earlier through our auto research product suites viz. :
- Concept Evaluation & Car Clinics
- Ad Test
- Brand Positioning Research
- Customer Satisfaction
- Dealer Satisfaction
- Ethnography/Customer Journey
- Product Pricing
- Product Quality Monitoring
- Brand Health Tracks